Choosing for a dealership is mostly about environment: long throws to the facade, weatherproofing for the lot, and a duty cycle that survives 24/7. This guide turns those into a short spec you can send to any supplier.
Measure before you spec
Start with the two numbers that decide everything: the distance from mount to surface, and the logo height you want on the wall or ground. Everything else follows from these.
Outdoor rating is non-negotiable
Exterior units need IP65/IP67 sealing, thermal management for temperature swings, and surge-protected mains. Indoor showroom accents can use lighter, cooler units.
Power scales with distance
Facades 30–80 m out call for 200–400 W; beyond that, 400–600 W with a long-throw lens. Forecourt ground logos are closer and often fine with mid-power weatherproof units.
Duty cycle and maintenance
Always-on branding needs a duty-rated driver and a cleaning/replacement calendar. Ask the supplier for MTBF and recommended service intervals, not just price.
Standardise for multi-site groups
Fix the gobo artwork and matched LED once, then replicate. This keeps the brand identical across every lot and simplifies reorders.
Spec template
Send suppliers this:
| Field | Example |
|---|
| Facade throw | 45 m |
| Logo height | 3 m |
| Environment | Outdoor, IP65 |
| Duty | 24/7 |
| Gobo | Standardised marque |
| Reorder ref | DLR-2026-01 |
Common questions
What IP rating do I need for a dealership?
IP65 minimum for outdoor forecourt and facade; IP67 if units sit low or face direct weather and washdown.
How much power for a 50 m facade?
Typically 200–400 W with a medium-throw lens and 30% headroom for haze and ambient light.
Can one unit do facade and forecourt?
Rarely — distances and angles differ. Plan separate units per target, or accept compromise on one.
How often replace the gobo?
On a maintenance calendar tied to hours of use; outdoor 24/7 sites wear discs faster than indoor intermittent use.
Should group sites share a spec?
Yes. Standardise gobo artwork and matched LED, and reorder against one reference for brand consistency.
What about glare to the road?
Mount to hit the building or a pad, narrow the lens, and verify against local light limits before install.
Need help specifying this?
Send us the throw distance, the image size you need and your artwork — we will recommend the right model and quote within 24 hours.
