A dealership lives on its badge. Projecting the marque onto the forecourt, the building face and the service bay entrance turns a plain lot into a branded landmark that works day and night — if the hardware is built for weather and continuous duty.
Where dealerships project
The most common spots are the front facade above the showroom, the forecourt ground near the entrance, and the service drive. Each needs a different unit: facade work wants throw and power; ground logos want a robust, weatherproof, low-angle unit.
Weather and 24/7 duty
Outdoor forecourt units must be IP65/IP67, sealed against rain and dust, with thermal management for summer sun and winter cold. For always-on branding, confirm a duty-rated driver and a maintenance schedule for lens cleaning.
Brand consistency across sites
Dealer groups standardise the gobo artwork and the matched LED so every location shows the same mark. Keep a central reorder spec so a new site matches the rest.
Avoiding glare on the road
A forecourt beam can dazzle passing drivers. Mount to hit the building or a defined pad, use a narrow lens, and angle away from the street. Local codes often limit upward and road-facing light.
Indoor showroom accents
Inside, a lower-power static logo on a pillar or the floor reinforces the brand without weather concerns — a good complement to the outdoor forecourt mark.
Deployment checklist
For a new site:
- Map forecourt, facade and service entrance targets.
- Measure throw distances for each.
- Spec IP65/IP67 outdoor units for exterior.
- Standardise gobo artwork and LED across the group.
- Schedule lens cleaning and gobo replacement.
Common questions
Can a gobo projector run outside 24/7 at a dealership?
Yes with IP65/IP67 sealed units and a duty-rated driver. Plan lens cleaning and gobo replacement into maintenance.
Where should we project the logo?
Forecourt ground near the entrance, the showroom facade, and the service drive are the highest-impact spots; add an indoor pillar or floor logo for reinforcement.
Will it dazzle passing drivers?
It can if aimed at the road. Mount to hit the building or a defined pad, use a narrow lens, and check local light codes.
How do we keep all sites consistent?
Centralise the gobo artwork and matched LED spec, and reorder against that reference so every location matches.
What power do we need outdoors?
Facades beyond 30–40 m want 200–600 W depending on distance; forecourt ground logos often do well with mid-power weatherproof units.
Is it better than a lit sign?
Projection is flexible — swap the gobo for campaigns and events without new hardware — while a sign is fixed. Many sites run both.
Need help specifying this?
Send us the throw distance, the image size you need and your artwork — we will recommend the right model and quote within 24 hours.
