Open houses compete for drive-by attention. A projected address, brand or 'OPEN' mark on the facade and front window at dusk makes the listing unmissable from the street — and swaps for the next property in seconds.
Facade and window targets
The most effective spots are the front facade near the door and the street-facing window. Both catch slow-moving drive-by traffic at dusk when projection reads best.
Dusk is the sweet spot
Project as light fades — bright enough to read, dark enough for contrast. Schedule the strongest playback in the golden-hour-to-night window when buyers cruise listings.
Window display
A logo or 'OPEN' on the front window reinforces the brand from inside and out. Mind reflection and streetlight; a matte window film or shaded spot helps.
Portable and reusable
Agents benefit from a compact, rechargeable unit that moves house to house. One kit serves every listing with a disc library (brand, OPEN, address).
Safety and neighbours
Aim at the property, not the street or neighbouring windows. Keep beams low and brief to respect the block.
Open-house kit
A mobile agent kit:
| Item | Use |
|---|
| Rechargeable unit | Move between listings |
| Disc library | Brand / OPEN / address |
| Window shade | Cut reflection |
| Timer | Dusk-to-night playback |
Common questions
When is the best time to project for an open house?
Dusk into night — bright enough to read, dark enough for contrast, exactly when buyers drive listings.
Can I project on the window?
Yes — a logo or 'OPEN' on the front window works inside and out; manage reflection and streetlight with shading.
Do I need mains at the house?
A rechargeable unit avoids hunting for power and moves between listings; ideal for agents.
Will it annoy neighbours?
Only if aimed at them. Keep beams on the property, low and brief, and respect the block.
How reusable across listings?
One kit + a disc library (brand, OPEN, address) serves every property with a quick swap.
What makes it readable at dusk?
A high-contrast single-colour or white gobo on a matte surface, sized for a glance from the curb.
Need help specifying this?
Send us the throw distance, the image size you need and your artwork — we will recommend the right model and quote within 24 hours.
