Mall Applications
Atria use large floor marks to direct footfall to promotions, concourses carry tenant or event branding, and entrances project seasonal welcomes. The high ceilings mean longer throws and more power.
Because malls rotate campaigns weekly, quick-swap gobos keep the space current without printed vinyl.
Mall Checklist
- High-power for tall ceilings: 100 to 150 W.
- IP-rated for covered outdoor entrances.
- Long throw optics (10 to 25 m).
- Colour-matched campaign artwork.
- Rugged housing for public spaces.
Mall Comparison
| Surface | Unit | Power | Throw |
|---|---|---|---|
| Atrium floor | 150 W | 150 W | 12 to 20 m |
| Concourse wall | 100 W | 100 W | 10 to 18 m |
| Entrance facade | IP65 150 W | 150 W | 10 to 22 m |
| Pop-up kiosk | Rechargeable | Battery | 3 to 6 m |
Dealing With Height
High ceilings demand both power and a tight optical beam. Confirm the throw distance on site; a 10-metre miscalculation turns a floor mark into a faint smudge.
Brightness for Atria
Mall ambient light is high. Plan 100 to 150 W for any throw beyond 10 metres, and verify at trading hours when the space is brightest.
Mistakes
- Under-powered mark lost in bright atrium.
- Wrong throw optics for the height.
- Non-weatherproof unit at entrances.
- Slow campaign swaps causing stale art.
