Why Exhibitors Choose Gobo
A stand identity that repeats across the show circuit saves on printed graphics and stays consistent from city to city. One gobo travels with the booth and projects the same mark in every venue.
Because show lighting is bright, exhibition units need more punch than hospitality units, but the principle is identical.
Exhibition Checklist
- Brightness for lit halls: 50 to 150 W depending on throw.
- Colour hold: matching your brand hue across the run.
- Rugged housing for repeated teardown.
- Quick rigging to truss or stand frame.
- Spare gobo for the next campaign.
Exhibition Comparison
| Surface | Unit | Power | Throw |
|---|---|---|---|
| Backwall | 50 W logo | 50 W | 4 to 9 m |
| Aisle floor | 50 to 100 W | 50 to 100 W | 3 to 6 m |
| Suspended mark | Aluminium 50 W | 50 W | 5 to 10 m |
| Outdoor expo | IP65 150 W | 150 W | 10 to 20 m |
Keeping Brand Colour Consistent
Supply your HEX or Pantone and request a colour-matched gobo and a white-balance setting so the mark looks the same in every hall, regardless of the venue's house lighting.
Brightness for Show Halls
Expo ambient light is high. Plan 50 W for a dimmed stand, 100 W plus for a bright hall, and verify at show hours, not during quiet setup.
Mistakes
- Under-powered unit lost in hall light.
- Colour drift between cities.
- Fragile housing failing after a few shows.
- No spare gobo when the campaign changes.
