Bakery Looks
The window is the bakery's billboard. A warm logo mark plus a gentle pattern there, and a small wall mark by the counter, create a cohesive, appetising identity.
Because baked goods photograph well, a branded backdrop also upgrades social posts from regulars.
Bakery Checklist
- Warm white for appetising glow.
- Window gobo for street pull.
- Small 15 to 50 W unit.
- Plug-and-play setup.
- Low noise near the counter.
Bakery Comparison
| Spot | Unit | Power | Throw |
|---|---|---|---|
| Window | 15 to 50 W | 15 to 50 W | 2 to 5 m |
| Counter wall | 15 W logo | 15 W | 2 to 4 m |
| Outdoor queue | Rechargeable | Battery | 3 to 6 m |
| Feature wall | 50 W logo | 50 W | 4 to 8 m |
Warmth Sells
Set the white balance warm. A golden mark reads as fresh bread and morning sun; a cold blue mark reads as a clinic. The difference is the whole brand feel.
Brightness for Bakeries
Bakeries are warm and moderately lit; 15 W suits a counter, 50 W a bright window. Resist overpowering the intimate space.
Mistakes
- Cold white killing the warmth.
- Beam across the queuing customers.
- No window presence for street pull.
- Too-bright mark feeling clinical.
